By The Sampadak Express
In a significant move, food-tech giant Zomato announced on Thursday that it will officially rebrand itself as “Eternal,” marking a shift in the company’s vision and business strategy. This name change comes more than two years after the company adopted the name “Eternal” internally, reflecting its evolving operations and long-term goals.
Expansion into New Business Segments
The company revealed that the new name “Eternal” will encompass four core business segments: Zomato’s well-established food delivery service, Blinkit’s rapid-growing quick-commerce unit, District’s live events business, and Hyperpure’s kitchen supplies unit. These diverse units are now part of a broader vision that goes beyond food delivery, underscoring Eternal’s commitment to diversifying its business model.
Founder and CEO, Deepinder Goyal, shared the reasoning behind the rebranding decision in a letter to shareholders, stating, “We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here.” This reflects the company’s acknowledgment of the increasing importance of quick commerce, driven by its acquisition of Blinkit, and its vision for the future.
Name Change Applies Only to the Company, Not the Brand or AppImportantly, the rebrand applies solely to the corporate entity, and not to Zomato’s flagship brand or its app. As part of the change, the company’s stock ticker will shift from “ZOMATO” to “ETERNAL.” Additionally, the corporate website will transition from zomato.com to eternal.com.
Goyal emphasized that the transition has been approved by the Board, and they are now seeking shareholder approval for the name change. “Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker from ZOMATO to ETERNAL,” he added.
Strategic Shift: From Skepticism to Investor Confidence
The rebrand represents a strategic shift in the company’s trajectory, one that extends beyond Zomato’s traditional food delivery operations. The decision follows a period of investor skepticism regarding the company’s 2022 acquisition of Blinkit, which focused on quick-commerce services. However, the rebrand also signals a growing investor interest in Zomato’s new direction, especially as Blinkit’s quick-commerce business continues to thrive.
The quick-commerce sector, championed by Blinkit and rival Swiggy’s Instamart, has reshaped the retail and shopping landscape in India. These services enable consumers to access groceries and daily essentials within minutes, an innovation that has been rapidly gaining traction in the Indian market. As a result, large retailers like Reliance’s JioMart, Amazon, and Walmart’s Indian arm have been compelled to launch their own quick-commerce services to remain competitive in this growing space.
The Future of Eternal
Eternal’s rebranding is a clear signal of its ambition to lead in multiple domains—food delivery, quick-commerce, live events, and kitchen supplies. This diversified approach reflects the company’s confidence in its new business segments and its ability to compete in the rapidly changing tech and commerce ecosystem.
As the company moves forward with the name change, all eyes will be on Eternal as it navigates this new chapter and drives innovation across various industries, reshaping how consumers engage with food, retail, and even entertainment.
The rebranding also marks a new chapter in Zomato’s history as it adapts to the changing needs of the market and seeks to capitalize on emerging opportunities in e-commerce and beyond. With Blinkit at the forefront of this transformation, Eternal is poised to redefine the future of food-tech in India and beyond.
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