Shah Rukh Khan Announces Music Festival UNIFYD Featuring Arijit Singh, Karan Aujla, and Sonu Nigam

Bollywood superstar Shah Rukh Khan has unveiled an exciting new music festival titled UNIFYD, set to make its debut in Abu Dhabi on March 20, 2027. The inaugural event aims to bring together a stellar lineup of artists, including renowned musicians Arijit Singh, Karan Aujla, and Sonu Nigam.

Overview of UNIFYD Festival

UNIFYD is envisioned as a large-scale international music festival, showcasing some of India’s greatest musical talents. A press release detailing the festival indicates that it will feature more than 15 artists performing across multiple stages. The festival is designed to offer a rich experience rooted in Indian music and culture, drawing audiences from India, the Middle East, and the global South Asian community.

Key Developments

The festival is being produced by D’YAVOL Live in partnership with District, and is presented in collaboration with the Department of Culture and Tourism – Abu Dhabi, alongside Miral and Emirates NBD. This collaboration marks a significant effort to promote Indian music on an international platform.

Artistic Vision and Enthusiasm

Shah Rukh Khan expressed his excitement about the project, stating, “I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power. UNIFYD, produced by D’YAVOL Live along with District, will unite India’s most incredible artists on a shared stage for the first time. The festival promises to be a true spectacle in terms of its scale, energy, and grandeur.” His words emphasize the festival’s potential to create a unique and memorable experience for attendees.

Contributions from Producers

Bunty Singh, Co-Founder of D’YAVOL Live, also shared his thoughts on the festival. He noted, “Indian music is already global. UNIFYD gives that cultural force a festival platform that matches its scale, ambition, and influence. Bringing together artists of this stature on the same day, in a lineup that has never existed before, is what makes the first edition so special. The production, setting, and overall experience have been built to match the scale of that moment.”

Ticket Information

Tickets for UNIFYD are set to be available through the District app, with early access for Emirates NBD cardholders beginning at 9:30 AM GST (11:00 AM IST) on October 19, 2026. This early access lasts until 9:30 AM GST (11:00 AM IST) on October 20, 2026, when general ticket sales will commence at 10:30 AM GST (12:00 PM IST).

Conclusion

The UNIFYD festival promises to be a landmark event in the world of music, highlighting the cultural richness of Indian artistry on an international stage. With notable artists and a grand vision, it is set to unite fans worldwide and create an unforgettable experience in Abu Dhabi.