Dhanteras, also known as Dhantrayodashi, is an auspicious festival celebrated a day before Chhoti Diwali, marking the arrival of Goddess Lakshmi, the deity of wealth and prosperity. This year, Dhanteras falls on October 29, 2024, Tuesday, and it holds significant cultural and spiritual importance across India.
Historical Significance and Rituals
The festival of Dhanteras has deep roots in tradition, often associated with the purchase of precious metals and utensils, symbolizing prosperity and good fortune. Historically, it has been customary for individuals to buy according to their means; those who cannot afford jewelry might purchase utensils, and even a simple spoon made of steel is considered auspicious. For those who can, there are no limits on purchases—jewelry, automobiles, and even property are deemed suitable investments on this day.

Devotees honor not only Goddess Lakshmi but also Lord Kuber, the god of wealth, and Lord Dhanvantari, the god of health and Ayurveda. Worshipping these deities is believed to invite prosperity and well-being into one’s life.
Contemporary Challenges
In recent years, Dhanteras has faced challenges from commercialism, with big-budget advertisements from jewelry shops and e-commerce giants promoting extravagant spending. Sales and promotions often overshadow the festival’s true essence, which emphasizes thoughtful purchases aligned with one’s financial capacity rather than mere consumerism.
Dhanteras Timings for 2024
This year, the Dhanteras puja will be performed during an auspicious window that lasts for one hour and 49 minutes, specifically from 7 PM to 8:49 PM. The key timings for Dhanteras are as follows:
Yama Deepam: October 29, 2024
Pradosh Kaal: 6:12 PM to 8:53 PM
Vrishabha Kaal: 7 PM to 8:49 PM
Trayodashi Tithi Begins: 1:01 AM on October 29
Trayodashi Tithi Ends: 3:45 AM on October 30
Celebrating Dhanteras Mindfully
As we approach this auspicious occasion, it’s essential to reflect on the deeper meanings behind Dhanteras. The day is not just about purchasing valuables but also about honoring traditions, practicing gratitude, and fostering a spirit of community and sharing. In this light, consumers are encouraged to celebrate Dhanteras by making mindful purchases that resonate with their values and financial situations.
In conclusion, as we prepare for Dhanteras, let’s remember its true spirit—inviting prosperity and well-being into our lives while staying connected to our cultural heritage. Whether it’s through a simple steel utensil or a cherished piece of jewelry, the essence of the festival lies in gratitude, wealth, and harmony.